![]() Based on the OH! MY GIF campaign results, Moose Toys followed AdColony's recommendation to add a dynamic end card to the Collins Key campaign to give users an extra opportunity to engage more with the brand, raise brand awareness, and improve engagement. While this was AdColony's first campaign for Collins Key, they had worked with Moose Toys before to promote their OH! MY GIF toy line. Giving the users the ability to play a game emphasized the jovial nature of the products and encouraged excitement among its target audiences. Products included: Mystery Challenge Wheel, The Ultimate Unboxing Game, Mystery Box Challenge, Deluxe Fake Food Challenge, and Double Fake Food Showdown. They were then encouraged to swipe to spin the wheel and depending on which slot it landed on, they would be sent to a video that showed Collins Key describing that particular product. Implementing an interactive dynamic end card gave users an extra opportunity to engage more with the brand and raise awareness for the Collins Key products.Īfter users viewed a video about the new Collins Key toys, they were then brought to a screen which showed a colorful "Mystery Challenge Wheel". By utilizing AdColony's Instant Play HD video and dynamic end card technology, the campaign provided the target audience an experience that was both informative and fun. The creative strategy for this campaign centered around the light, fun nature of Collins Key's YouTube channel. ![]() ![]() Popular gaming apps such as Angry Birds Go! and Bejeweled Stars were leveraged as part of the targeting to reach these audiences. In order to reach the Collins Key demographic (mainly girls aged 6-11), this campaign aimed to responsibly reach families by using a COPPA Compliant kid app list to target parents and older kids with an affinity for gaming and entertainment. To emphasize the fun nature of these new toy products, which are based on Collins Keys popular YouTube channel, Moose Toys tapped AdColony to develop a campaign which educated target audiences, mainly older kids, through an interactive game component. Moose Toys aimed to drive awareness for its new Collins Key products as well as incentivize users to engage with the unit to learn more about each product. ![]()
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